Fractional Ownership Gets A Boost In Popularity
Nearly 20% of magazine subscribers have expressed an interest in owning fractional ownership after reading about it in Owners Perspective Magazine.
Owners Perspective Magazine (http://www.ownersperspective.com), the independent consumer publication specialising in leisure property ownership and luxury travel have released their latest readership statistics which show an increase in popularity for fractional property ownership.
The publication is quite unique in that it distributes via first class airport lounges around the world, hotels, resorts and supermarkets each month reaching different audiences every time and then converts a percentage of these readers into registered subscribers for either of their online or print versions – currently reaching nearly 50,000 prospective buyers per month with a core subscription base of just over 20,000.
From the registered subscribers, Owners Perspective Magazine has divulged that it has seen a rise in interest for the lesser known fractional ownership product as a result of increased exposure in the magazine in recent months, and that 19% of its readership that are looking to buy a shared ownership product have now expressed an interest in purchasing fractional ownership sometime in the future, compared to just 1% who were interested in buying outright overseas property.
SURVEY RESULTS
Interested in Buying Timeshare – 66%
Interested in Buying Fractional Ownership – 19%
Interested in Buying Luxury Vacation Products – 9%
Interested in Buying Cruise Products – 5%
Interested in Buying Overseas Property – 1%
Paul Mattimoe, CEO of Perspective International says “The increase of nearly 11% over just a few months amongst our subscribers proves that it is only consumer education on the product that is lacking from the fractional ownership industry. Most new subscribers have never heard of fractionals, but after reading about our featured resorts and advertisers in the magazine and online at their leisure they appear to be choosing this product as a preference over traditional whole ownership / real estate, hence the significant drop in that area to just 1%.”
Through their publication, Owners Perspective Magazine is successfully and organically producing highly qualified, affluent sales enquiries direct to developer for several fractional ownership companies around the world.
For more information on advertising and editorial opportunities visit http://www.perspectiverates.com
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